Industribrand has launched a multi-faceted branding campaign for DuraSeal Nanocoatings with the theme “Fit By Design.” Messaging will develop various plays on the word “fit” to promote the advantages of nanocoatings for a wide variety of metal protection applications. The new program was rolled out in conjunction with DuraSeal’s exhibit at SPE ATCE 2013 in New Orleans.
Industribrand is continuing to support the Norhill Neighborhood Association with production of its bi-monthly newsletter, Norhill News. The publication has been upgraded this year to full-color and is being mailed to Norhill recipients for the first time thanks to the efforts of Anthony Farino and his capable team at Data & Mailing Resources (DMR).
The agency is helping DuraSeal explore metal coating opportunities in the automotive and commercial vehicles market with an 8-page white paper that describes possible applications for nanocoatings and the advantages of DuraSeal’s patented products for these applications. A powerpoint presentation was also prepared as a companion assignment.
Industribrand has completed several projects for RESMAN AS, a pioneer in wireless reservoir surveillance systems for the oil and gas industry. These include a 2-page SPE newsletter insert, which was linked to a landing page describing the “seven things you should know about wireless reservoir surveillance.” This insert was also modified for use as a magazine ad.
Promotional materials for the 2013 BMA Lantern Awards will be designed and produced by Industribrand. This pro bono assignment includes the call for entries, website graphics, awards banquet decorations and opening video graphics. The gala is scheduled for November 21 at the Royal Sonesta Hotel.