Industribrand was recently commissioned to help Norwegian company Marine Cybernetics create awareness and preference for its hardware-in-the-loop testing services. As offshore oil and gas industry vessels become increasingly more complex, it’s necessary to verify that software-driven components can successfully communicate with each other. Marine Cybernetics’ virtual testing loop allows this to be done even before the hardware is manufactured.
A product launch was timed to coincide with an industry rig technology show, combining trade publication ads, a white paper, website landing page, direct mail and tradeshow display to deliver the key messages. The agency also assisted in preparing a feature article in a leading industry publication.