Marine Cybernetics

HIL Testing magazine ad

HIL Testing white paper

HIL Testing postcard

Tradeshow booth

Industribrand was recently commissioned to help Norwegian company Marine Cybernetics create awareness and preference for its hardware-in-the-loop testing services. As offshore oil and gas industry vessels become increasingly more complex, it’s necessary to verify that software-driven components can successfully communicate with each other. Marine Cybernetics’ virtual testing loop allows this to be done even before the hardware is manufactured.

A product launch was timed to coincide with an industry rig technology show, combining trade publication ads, a white paper, website landing page, direct mail and tradeshow display to deliver the key messages. The agency also assisted in preparing a feature article in a leading industry publication.