Cooper Energy Services

"Superior Equipment" shirt

Sue Peerior

Superior ad series

Superior promo button

At the start of the new millennium, we were privileged to work with Cooper Energy Services, which marketed Superior engines and compressors.

To humanize this very industrial product line, we created Sue Peerior, a “real” spokeswoman who went to tradeshows and plant openings to sign autographs and mingle with the guests. At one power generation show, Sue helped obtain the names and purchase intentions of more than 150 prospects for industrial-sized gas engines.

We also had fun with the Superior name, something that had never been done in the previous 100 years of Superior’s proud history, boosting employee morale and building goodwill with customers and prospects.