For more than a decade, we helped market pipeline flow improvers for Conoco. Starting with one very large customer, the Trans Alaska Pipeline System, our job was to broaden the user base and help operators understand there were more ways to boost pipeline throughput than brute horsepower.
We made Conoco’s API Pipeline Conference hospitality functions “the place to be” through a series of themed events, each year emphasizing a different key point. We also developed a computer-based sales tool called P.U.M.P. (Pipeline Utilization Modeling Program) that enabled customers to predict how well the Conoco product would work in their lines.
The Debate Ad series was a successful year-long effort featuring brightly colored, one-third page ads that ran on facing pages. Each ad pair appeared to argue with itself, which created extra interest in the campaign.