You can build brand power with something as mundane as a clay brick.
From second tier to world’s biggest chemical company, that’s the story of BASF.
Construction equipment giant Caterpillar lets its personality do the talking.
To fend off competitors, Dow Corning created a low-cost, web-based subsidiary offering little or no technical support.
How Hobart turned its food equipment leadership into industry dominance
How MeadWestvaco made an extra $126 million from an anonymous printing paper in four years.
How Tipton, PA-based New Pig Corporation became the market leader in spill and leak containment.
Oil industry software supplier Peloton has taken a very unusual creative approach in its tongue-in-cheek campaign.