Branding Strategy

Identification of desired brand position and key branding attribute(s) for use in encouraging customer buying decisions. Normally includes internal and/or external research with employees, customers and other influential groups.

Brand Name Development

Recommendation of brand name options for products, services and companies. Includes preliminary trademark checks to determine availability. Might also include testing of name candidates with focus groups or thought leaders.

Internal Branding

Getting employee support for branding initiatives. Includes kick-off events and ongoing communication programs (e.g., newsletters, intranets, input solicitation and storytelling programs, etc.). Progress is measured against stated objectives.

Messaging Strategies

Using Industribrand’s proprietary “3M” process (Messages, Media, Markets), the objective is to identify and prioritize messages that need to be delivered to each key market segment so that media vehicles can be evaluated and selected.

Copywriting Services

Award-winning copywriting services are available for ads, brochures, web content, magazine feature articles, annual reports and other assignments. These services can be provided by the project or on an ongoing, retainer basis.

Creative and Project Direction

Creative concepts and freelance creative direction services can be provided for individual projects or total integrated branding campaigns. IndustriBrand can work with your in-house or existing resources, or assemble a team specifically for the assignment.