Branding programs should put negative concerns at the top of the list of things to worry about.
There are many branding consultancies, and almost as many approaches to branding. But there is only one firm that bases its branding process on 40 years of service to business and industrial marketers.
Before it was called business-to-business, we were “industrial” marketers, selling products and services from one company to another. In those days, we thought buying decisions resulted from logical, considered, comprehensive analyses of features and benefits. The left brain ruled.
Now we know that b-to-b buying decisions are more subjective than objective, based on past experience and, more importantly, “expectations” of future performance. We go with the one we think will do the best job for the money we want to spend.
Industribrand can help you leverage the power of expectations for marketing advantage. We can help separate you from the pack, and make your marketing efforts more effective. To arrange a free consultation, contact Bob Lamons today.
Order your copy of the branding book that started a revolution in business-to-business marketing.
“This is a book that speaks management's language. Bob shows us in example after example why branding needs to become a fundamental business strategy at a time when product differences are disappearing and competition is intensifying. It’s all about building future value.”
From the Archives
Negative brand images deserve the positive image treatment